Top Korean Street Style Trends for 2025 (and Where to Buy Them)

Last Updated: July 28, 2025

By Ggot-song Kim, a Seoul-based K-lifestyle expert and avid K-Pop fan. She combines her professional beauty knowledge with a deep understanding of idol culture to bring you the most authentic tips.

Introduction

Seoul’s street fashion is famous for its bold mix-and-match aesthetic and rapid trend cycles. Compared to other countries, its unique charm lies in a spirit of fearless individuality and experimentation. The key to K-style is reinterpreting trends in your own unique way.

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What is Korean Street Style? Ggot-song’s Expert Analysis

“The real magic of Seoul fashion is how it blends tradition and modernity. You’ll see silhouettes inspired by traditional Hanbok paired with the latest streetwear. Plus, the influence of K-Pop and K-Dramas is huge; idol styles quickly become mainstream trends.”

1. The Revival of Retro Sportswear

The 90s and early 2000s are back! Windbreakers, track pants, and chunky retro sneakers are staples.

• Ggot-song’s Styling Tip: “To avoid looking dated, I love pairing retro track pants with a modern, high-waist coat. It’s all about that sophisticated mix.”
• Holy Grail Item: The Nike Air Jordan 1 is a timeless icon that works with any retro sportswear look.

2. The Expansion of Genderless Fashion

Genderless looks that combine masculine and feminine elements continue to dominate.

• Ggot-song’s Styling Tip: “The key to a great genderless look is to keep the accessories minimal. For women trying menswear, start with an oversized shirt. For men trying womenswear, a cropped t-shirt can be a great starting point.”

3. Minimalism with a Pop of Color

The trend is to pair minimalist, basic items with a single, powerful pop of color.

• Ggot-song’s Styling Tip: “The easiest way to add a color pop is with your bag or shoes. My personal secret is to use smaller accessories like a hat or a scarf for a more subtle but stylish point of color.”

4. The Rise of DIY Fashion

Create your own unique style using patches, embroidery, and custom reforms.

• Ggot-song’s Experience: “I once reformed a pair of vintage denim jeans with patchwork. For beginners, I recommend trying embroidery on a hoodie. You can use a simple French embroidery kit to start.”

Where to Shop for K-Fashion (Ggot-song’s Guide)

On Musinsa, Korea’s top online fashion platform, I highly recommend checking out these brands:

• Ader Error: Famous for unique, genderless designs.
• Matin Kim: Great for minimalism with a pop of color.
• Musinsa Standard: Their in-house brand for high-quality basic items.

To experience K-street style firsthand, visit fashion hotspots in Seoul like Hongdae, Itaewon, and Garosu-gil. After a successful shopping trip, why not show off your new look at one of the most aesthetic cafes in Seoul?

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Final Thoughts

Seoul street fashion is a unique style that stands out for its free-spirited individuality and experimental nature. Express your own style through various trends like retro sportswear, genderless fashion, minimalism with a pop of color, and DIY fashion. We also recommend checking out brands like Ader Error or Matin Kim on Musinsa!

What’s your favorite Korean street style trend? Share it in the comments below!

P.S. A key part of K-Style is flawless skin. Learn the basics in our Ultimate Guide to the 10-Step Korean Skincare Routine!